Sunday, December 31, 2023

An Atypical Advertisement

 

Source: Sunday Star, 10 January 1926, Gravure Section (no page number)

The following is part of an advertisement for yeast as a cure-all from the Sunday Star, brought to our attention by Mr. Herbert Halsegger. It is interesting since chess is sometimes used in advertisements as a metaphor for a difficult task which the product helps achieve (e.g., cigarettes help one's concentration in chess), or as a metaphor where the product is seen as the winning side of a chess game, it is not often one gets advertisements with testimonials where the product was heard about over the chess board, as in this case! 

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