|Anand (left) and Carlsen during the recent match. Source: Ynet.|
One example is in the following headline from Israel's most popular news site, Ynet, about the recent world championship between Magnus Carlsen and Vishy Anand (link in Hebrew): 'The World's New Chess Champion: A 23 Year Old Norwegian Model'.
To be fair, the article itself is far more reasonable, concentrating on his chess achievements, calling him (inevitably) a 'chess genius' and noting that he only models 'in his spare time'. But still, the editor obviously thinks Norwegian models would be much more interesting to the average reader than old boring chess players, even world champion caliber ones.