Source: see below
Advertisements in old chess books - using a chess theme, of course - are quite common. Here is one, from the inner back cover of Eliahu Shahaf's (editor), Alifut Israel Be'shachmat 1961/2 (Tel Aviv: Mofet, 1962). It is an advertisement for the Egged bus company: "The right move - a trip in Egged."
The book has quite a few advertisements, in both Hebrew and English. A large majority of the advertisements, for some reason, were for banks or insurance companies.
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